Tata Safari - The Legend Lives!
Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E Narasimhan.
Is it an old SUV in a new body? Or a new SUV in old body? Rajesh Karkera test-drives the next-gen Tata Safari aka Gravitas and comes away impressed.
Among the cars unveiled at the Auto Expo on Wednesday was Mahindra and Mahindra's e-KUV for Rs 8.2 lakhs ex-showroom Delhi. With a single charge range of 150 km and a 55 min fast charging upto 80 pc, it was both a head-turner and a conversation-starter.
